5 Ways the Top 1% of Creators Create Mind-Blowing Value for Their Audiences
Copy/paste their methods and multiply your own growth
Content is a transaction.
People read, watch, or listen for the value a creator has to offer in exchange for attention. Beginners miss this.
Beginner creators struggle because they don’t know what’s valuable. They don’t see the relationship between the creator and the consumer.
When a consumer is scrolling Twitter, they ask, “What’s in it for me?”
The creator’s job is to deliver.
So I’ll deliver five methods you can steal, like Toby Maguire delivering pizzas in Spider-Man 2, so you can create more value for your audience.
Plus, I’ll share the crucial step your content is missing that will take your value to the next level.
1. Help people make money
Everyone wants more money.
Everyone wants to learn to make more money.
90% of creators hone in on this and make it their entire niche. AKA, teaching people how to make more money and achieve financial freedom.
It’s a story as old as time
It’s not inherently wrong to make money content, but you need to know your stuff these days. People are more skeptical than ever of snake oil salespeople.
But if you know how to:
Make $10K/month freelancing
Invest in high-dividend stocks
Start a one-person business
Buy and sell real estate
Create online courses…
Then you have a highly sought-after skill.
If it makes you money, it can make you even more money if you leverage your expertise. The more years you have in the game, the more credibility you have.
Sell the shovels, not the gold.
2. Help people save money
One of my best-performing stories ever is about frugalness.
I didn’t realize the value I was giving out until after it went semi-viral.
My lessons are valuable to others because my experience of reducing my expenses helped readers learn to have more cash on hand.
More cash = More leverage
Combining personal experience and value is a major key.
3. Help people save time
Everyone values their time differently.
I spend my days working toward my ideal future:
Working
Writing
Reading
Lifting weights
Resting
I do all this because I only get one life and want to make the best of it.
Others are looser with their time. After they log off the ‘ol 9–5, they spend 6 hours playing video games. They feel that’s the best use of their time.
When I write time-based content, I aim to reach those who want to make more of themselves but don’t feel they have enough time.
I want to find people who value time more than money.
That being the case, this is a powerful way to provide value to people who feel stuck at a day job that takes their time away from their family or passions.
The best content comes from learned experience
I lead a busy life, so optimizing my time has been a big needle mover. I’ve found systems to work best for me — for my work, writing, workouts, etc.
Systems help me stick to my priorities.
Teach people the goal of a time management system is to increase their productivity and efficiency.
Help others achieve more in less time.
4. Help people gain status
This one seems tricky because you might think you need status to teach others how to gain status.
But that’s not the case.
You can leverage others’ authority to work for you in this regard by quoting people with status or providing resources they would recommend.
Before you diss this value prop, consider how improving a person’s reputation can heighten their self-esteem, helping them to get the recognition they need for perceived value.
This could help people looking for a higher-paying job or land clients for their front-end products.
5. Help people escape the matrix
I saved this for last because this is a newer value style.
And don’t forget to keep reading for the tip that will level up your content.
Many talk about quitting their jobs to become a solopreneur, “and here’s how you can do it too” these days.
Folks quit because they value their time more than anything.
Creators like Dan Koe make more money in four hours of work daily than 99% of corporate pencil pushers.
“Escaping the Matrix,” the rat race, the 9–5 grind, whatever you want to call it, is one of the best ways to provide value because it helps people conquer their psychology.
Their preconceived notions are that working a job they hate so they can retire at 60+ is the only way to live.
This encompasses the other types of value because each can help someone escape their reality and get close to their optimal future.
This will take your content to the next level
Bringing attention to someone is step one.
But the often forgotten part is that value alone isn’t worth much.
Readers need actionable steps, aka, “what to do next.”
So let’s say I taught you five ways to make money — step two shows how to do it, like a step-by-step guide to canceling subscriptions you don’t need.
If you want to take it a step further, you can create a call to action at the end of your story to get them in your newsletter or to watch a YouTube video you just made.
By offering actionable steps, such as a step-by-step guide or a call to action, creators can help readers take action and achieve their goals, ultimately strengthening the relationship between creator and audience.
So, if you like what you’ve read so far…
You have some good ideas here. Since I'm preparing to put up a new website in the near future, I'm going to try out some of this out and see what happens. I'll keep you apprised....